Are you mad already just from the title?
Don't Be?
I promise I have something good to say. I PROMISE!!!
When I say that I am sitting here in absolute awe over how this younger generation of women (and by younger I am including myself (18-45), is killing it. They are killing it in every industry. I mean when has there ever been such a rise of Black Girl Magic or just even Female Superpower?
I mean I can safely say that this is the age of Superpower Female Heroes. Name one place where you can't look to right now for inspiration somewhere. I mean even as a Fashion Connoisseur myself, I love where this industry is going. I am in love with the Hustle of it all. (And I hated the word Hustle up until 2 months ago).
But here are my concerns. When I first started in the fashion industry in 1998, there were like 8 black girls who had boutiques at the shows. I mean when I say 8, I mean 8. You were looked at funny. Looked down on because it was presumed that your business was in the hood. Looked at crazy because they just knew you were going to cancel your order. Like we had to work for our money. And we had to work hard.
Now you have digital accommodations fueled with a willingness to just be pretty, stylish, fashionable and extremely likable and you have it made.
Right!!
You are almost right. What it has caused in hindsight is an over-confidence that has caused a generation of women to arrive on the scene, take it over and then assume they can dictate with the big dogs.
You can't.
What will happen if you don't learn how to do the following:
1.) Learn how to and structure you business model with future goals. (start with 3 years)
2.) Put yourself on a budget so that you can keep more money in your pocket and stop stocking the shelves of all the luxury brands. Because believe me, 3-5 generations from today are already writing you Thank You Letters.
3.) Learn how to use you eyes and listen to the people who are interested and buying your products. Learn how to engage a little.
4.) DO your research daily. Just because you have 150K followers on IG doesn't mean that you have your premier audience now. You should run your business like you have 1 follower and you need a new one everyday to interact with you.
So what will surely happen is.......
You will be absolutely irrelevant and obsolete. Why?
Because you can only hold so much of peoples attention when you show them all you do is consume luxury brands. Once you have nothing else to show (if you are a business owner) people will move on. People have already moved on. Look at your social platform engagements. I promise you they have.
Stop living in a fantasy world and live like you have some sense and some purpose. Think long term generational wealth.
And, believe me I have done my fair share of consuming. I am not here judging, I am here spitting facts.
Stay Focused, Stay Fashionable, Stay Consistent!!
My Look
Pants:/ Rag & Bone
Scarf & Clutch:/ AmourChic
Shoes:/ Steve Madden
Top:/ J Crew
